Monday, November 28, 2011

Repackaging Content...


I just read an interesting article on blog.hubspotcom, 5 Ways to Repackage Existing Content to Create MORE Content, and I’m having mixed reactions to their methods.

By their own definition, ”All that repackaging content means is taking something you've already produced and either putting a different spin on it, changing its format, adding new content, or updating existing content to bring additional value.” And that sounds great for marketing to your existing customers and keeping those retention numbers high. On the other hand, if a campaign is starting to lose ground why do they want us to regurgitate the same information to the same people? 

What I can appreciate about the article, is taking comments from blogs and expanding on them, making them into content.

Or maybe the “Turkey Coma” has affected my brain this week…

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