We have all of these potential clients out there, now how do they find us? For most of us finding what we want is a matter of firing up our trusty Google search engine and typing a word or two. For example: I typed in Laundry Detergent, and after the usual Wikipedia listing – there was Tide. Yet when I typed truck, Jeep was not even in the top five brands listed. So I started doing some reading to find out what determines where a business falls into the vast Google listings, and how this search engine optimization (SEO) works. Because as we all know, the easier someone can find us, the more money we can generate.
I found an informative article today, The Importance of Google PageRank – A Guide for Small Business Executives on blog.hubspot.com. The first thing I learned is there is more than one type of search, who knew? The one most of us use on a regular basis is free, and in this article refers to it being a natural search. Google has come up with some complicated ways to figure all of this out, but according to blob.hubspot.com how a web page is listed can be summed up as:
“Search Ranking = Relevance * PageRank”
According to the article, page rank is essentially how many other pages are linked to you. Relevancy is how well your site matches the search phrase. In my opinion, that is the most controllable. This is where good use of titles and frequency of important key words come into play. This could also be another opportunity to use your value proposition as an advantage. Keeping things to the point and stating what the customer wants is a great way to make sure your website will be visible.
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