It seems like everyone is on Facebook these days, and I have become just as guilty. It has been intertwined with my daily life, just like e-mail (maybe even more so). However, everywhere I go it seems like I'm bombarded with ads to "Like" a brand or retailers page. So I started wondering, how many people really spend time looking up an advertisers page? So I found an interesting article on emarketer.com - "Facebook Users Are Slow To 'Like' Brands and Retailers." This section interested me the most.
Among the online buyers who had “liked” a retailer’s Facebook page, the most important feature was the presence of sales and promo codes—not a surprising response from social media users who shop online. But more than half also considered the customer service aspect of a brand’s Facebook page to be important, showing that those who “like” brands also like sharing experiences, whether positive or negative. http://www.emarketer.com/Article.aspx?R=1008700&ecid=a6506033675d47f881651943c21c5ed4
I would have to agree with their findings. I am not going to subject myself to more ads than I absolutely have to endure. Unless, there is something in it for me, such as a discount or freebie.
What the article did not talk about was “Contests.” What better way to reel someone in than a chance at winning. Right now Jeep has a great one, and what they have done to gain even more response is after you “Like” Jeep, you then have the opportunity to invite your friends. It gives you more entries and them more viewing time by potential customers.
Are these companies really gaining the trust of Facebook users? I get that companies and retailers want Facebook users to “like” their pages and products, but having a contest based on soliciting consumers to “like” them in order to enter feels wrong to me. Even worse is that you get more chances in the drawing if the friends that you invite “like” their page as well. This is exactly what is wrong with social media, people entering drawings and playing games versus giving their actual opinions. If you “like” something then click that you “like” it, if not then you should not be entering the contest anyways. I do not pay attention to how many “likes” something has for precisely this reason.
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