Even while I was creating this blog, my first question was whether or not I would be able to stay in contact using my I-Phone, and was happy to find an App for that! I feel that I’m like many consumers out in the cyber world; we want to stay informed with our news and information fast, convenient, and on the go.
It is becoming increasingly important to stay up on the newest technology. According to the emarketer.com newsletter “Mobile Advertising Goes Mainstream,”
US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.
The companies that are not making the investment into a mobile site are losing out. Just this past week, I found myself in the grocery store looking up product information and “the deals of the day” – At this point, I don’t even walk into my favorite coffee place without checking my e-mail for this week’s special, and my scan-able coupon. Even fast food giant McDonald's has put product and nutrition information at our fingertips.
If you want an example of how frustrating it is to use a full view website on your smart-phone, try spam.com. By the time I chose a recipe, and expanded it to a readable size – I was dizzy!! With this being said, I encourage all of you marketing professionals to ask yourselves, is my business accessible to mobile users?