I just tried another great free tool from hubspot.com. www.websitegrader.com
It grades websites on these five areas- Content
- Optimize
- Promote
- Convert
- Analyze
To try it out I chose REI.com (Recreational Equipment Inc.) It is the holiday season, so I have spent a lot of time cruising their site for gift ideas. Their website scored a 99 out of 100 for effectiveness. In comparison, local sporting goods retailer Scheels only scored 90 out of 100.
Three recommendations that I would make to improve REI’s site are:
- Keep a watchful eye on readability level, to my surprise, it is currently at an Advanced/Doctoral level.
- Because this company caters to outdoor enthusiasts that tend to be very specialized, putting the blog feature more prominently would be a great way to get customers more involved with the site and products.
- Reduce the number of images on the landing pages, allowing faster loading time.
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