We have mere seconds to grab a customer’s attention, so why are websites still trying to dazzle us with gobbledygook, doctoral level terms, and flash videos that make you feel like we are still on dial up?
I have read several articles the past couple weeks that make some great points on what we should focus on when we create website content. It all comes down to just a few simple points.
- Know your audience – Answer the question of why your product is right for them IMMEDIATELY – not after minutes of searching.
- Tell them basically what they need to know – and allow for more information IF they want to read it.
- Keep it simple – Customers want to be dazzled by your products – not by the automation capabilities of your website designer.
And if that isn’t enough to convince you – my personal favorite of the week.
“If your content sucks, a panda will eat you!”
Google’s algorithm will find you! When it finds your poor quality site – your search engine listing will drop.
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