I am usually pretty skeptical about downloading “free stuff” from e-mail offers, but this book was worth the plunge. It was offered through hubspot.com.
This book is 28 pages of basic, insightful ideas about e-mail marketing. It covers a range of topics from defining your marketing goals, different types of e-mail marketing including newsletters and getting the most out of your CRM.
Here are just some of the highlights:
“Too many “Buy now” emails can negatively affect your response rates. If your audience knows you send discounted pricing offers every day, they won’t consider your offer to be valuable. (Also, stay away from the term “Buy now” to avoid spam filters.)”
“To increase your chances of getting your email read:
- Include your company’s name in your subject line.
- Don’t let your subject line go on forever (45 to 55 characters maximum).
- Include your email offer in the subject line (e.g. “Download whitepaper”; “Read case study”; “Attend webinar”)
- Help readers feel like they know you by keeping your subject line format consistent.
- Send emails from the same person, so prospects recognize the sender’s name.
- Avoid spam filters by omitting punctuation or words in all caps.”
The trick with email marketing is gain the trust of the consumer. If you are sending emails out that can cause the consumer to question the reasoning behind it. Then you may lose the trust of the consumer and your email marketing is doing more harm than good. You have to be upfront with consumers.
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